All road points in the direction of Kalmar in Sweden, when China opens its multi-billion Cebec (China&Europe Business Exhibition Center) project on Friday, Sept. 28. Around 1000 exhibitors are expected to fill a 21,000 exhibition hall at the cost of 3.6 million Swedish crowns per investor-exhibitor. The cost includes installation, apartment and a Swedish share in the multi-billion project. The initiator of this gigantic trade offensive is the Chinese conglomerate Fanerduns Group.
The Cebec exhibition is mainly for wholesalers and buyers and not for the general public and the goods on exhibit will be consumer-directed such as household products, toys, clothes and gift articles, reported Dagens Nyheter. " The business idea is to create a Chinese business center where exhibitors sell goods to buyers and wholesalers. The main part of the company will be Chinese, but it will also include Swedish exhibitors. It will be an international junction between China and Europe, said Mats Nilsson, Marketing Chief for the Fanerduns Group.
The ambitious China project plans to build 300 apartments within the exhibition center plus an added 800 more. Kalmar county is expecting a huge bonanza not only in terms of revenue from visitors and exhibitors but even more significantly, that it would be placed literally on the world map. The small county has an aging population and diminishing employment possibilities. It has invested 9.5 million crowns in marketing promotion but earned 21.6 million in real estate sale to Fanerduns.
But why Kalmar? " We have a large number of environment technical companies in the county. With the help of Invest in Sweden Agency, we are helping them to get into the Chinese market. It led to a cooperation between a Chinese region, which also led to a Chinese investment company establishing itself in Kalmar. During a matchmaking conference between Kalmar and the Chinese company, Fanerduns was also present," explained Mister Jinxing Luo, in his choice between Amsterdam and a place in the southern Baltic region.
The Cebec project had initially run into problems which included Mister Luo's lack of permit to draw his capital out of China; getting work and residence permits for those who would buy into the project, and lack of work safety measures for the Chinese workmen on site. It was reported that the head of Invest in Sweden Agency, Kai Hammerich was in China to clear problems with the Chinese authorities.#
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